It Started with a Simple Question:

What happens if you don’t have to deal with swipe fees?

What began as a journalist’s curiosity became a movement for financial fairness — and a digital wallet designed to empower people and small businesses alike.

OUR WHY

From Storytelling to Changing The Narrative

Farah Adil didn’t set out to build a fintech company — she set out to tell the truth.

As a journalist, she spent years covering stories about access, equity, and how the systems we rely on often fail the people who need them most.

But when she saw how deeply unfair payment systems were — how credit card fees hurt small businesses and customers alike — she realized storytelling wasn’t enough.
It was time to build a solution.

That’s how istash was born: a digital wallet that pays it forward.

I want istash to mean something — to actually create change.”


— Farah Adil, Founder & CEO

OUR VISION

A world where financial systems are fair, transparent, and empowering.

Where small businesses thrive, customers feel rewarded, and communities prosper together.

OUR MISSION

To eliminate inequitable payment systems by replacing credit card fees with direct, instant rewards that build community wealth.

OUR BELIEF

We Believe in Fair Play.

We built istash on a simple belief: money should move in ways that feel fair.


We believe technology should help people, not confuse or cost them.


We believe small businesses deserve to keep what they earn — and that customers should feel rewarded for supporting them.

Fair play isn’t just our principle — it’s our practice.

We are committed to…

  • FREEDOM – Choice and flexibility to spend, earn, and move money on your terms.

  • CONTROL – Empowering users and merchants to take charge of their finances.

  • EQUITY – Leveling the playing field for small businesses and customers alike.

  • SOCIAL JUSTIC – Building a financial ecosystem that’s fair and inclusive.

  • FAIR PLAY – Transparency, honesty, and balance in every transaction.

  • PROFIT FOR EVERYONE – Redefining success as shared prosperity.

  • WIN-WIN WALLET – Creating mutual benefit through innovation.

  • COMMUNITY – Empowering local economies and human connection.

Pay Cash. Get cash

The Win-Win Wallet for People and Small Businesses.

istash replaces credit-card fees with instant cashback.
Because payments should be fair, transparent, and beneficial for everyone.

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